Don’t be a pink-washer, be an ally.

Calum Smith
5 min readJun 30, 2021

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June has morphed into pride month, and as we wrap up our campaigns and head into our marketing for Q3, I think it’s appropriate to pause, reflect on our pride campaigns, and dig into who we’re actually supporting. For many brands, it’s tempting to jump on the bandwagon and try to take advantage of this community’s estimated 3.7 trillion dollars of spending power. Many brands this month have stuck a rainbow flag on a piece of…

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Calum Smith

Creative Strategist | MSc. Entrepreneurship & Innovation Mgmt. | Wine Enthusiast | Writing about marketing, leadership, and innovation