Calum Smith – Medium

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Calum Smith

Growth Marketing is Just a Piece of the Pie.

Growth marketing evangelists will argue that their discipline is an evolved take on traditional marketing principles, but if marketing…

4 min readJan 16, 2023

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Growth Marketing is Just a Piece of the Pie.

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Pinned

Calum Smith

Want to be an innovative leader? Start by taking care of yourself.

Yesterday was #BellLetsTalk day. Many of us will be taking advantage of this time of year to highlight the importance of mental health and…

4 min readJan 30, 2020

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Want to be an innovative leader? Start by taking care of yourself.

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Calum Smith

Don’t be a pink-washer, be an ally.

June has morphed into pride month, and as we wrap up our campaigns and head into our marketing for Q3, I think it’s appropriate to pause…

5 min readJun 30, 2021

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Don’t be a pink-washer, be an ally.

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Calum Smith

Generational cohorts don’t matter anymore, and Gen-C is the reason why

You may have seen this phrase spread across your feed these past few months, “OK boomer.” A Member of the New Zealand Parliament used the…

3 min readMar 12, 2020

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Generational cohorts don’t matter anymore, and Gen-C is the reason why

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Calum Smith

5 Sayings to Carry You into the New Year

It's that time again! The time we look to new beginnings, to challenge ourselves to be better versions of ourselves. This exercise of…

4 min readJan 23, 2020

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5 Sayings to Carry You into the New Year

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Calum Smith

Is Tesla’s Insecure Work Environment Inhibiting its Potential?

How Important is a Safe and a Secure Work Environment to Fostering a Culture of Innovation?

4 min readOct 22, 2019

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Is Tesla’s Insecure Work Environment Inhibiting its Potential?

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Calum Smith

Calum Smith

Creative Strategist | MSc. Entrepreneurship & Innovation Mgmt. | Wine Enthusiast | Writing about marketing, leadership, and innovation

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